Some business owners think they will save money if they use AI for writing blogs and other online content. That assumption, while incorrect, is part of the reason for the recent AI boom. There may be short-term savings after making the switch to AI, but business owners should avoid the temptation.
#1: AI won't have the human touch
Human readers want to read blog posts and other content that doesn't sound like a machine wrote them. Regardless of what AI model is used, AI content can never reach the same flow as human-written content.
#2: AI won't match your brand voice
Consumers expect a brand's voice to remain consistent across all materials. AI relies on formulas, so it won't be able to match your brand voice. Human writers can pinpoint certain nuances that give the brand its voice. Consumers are more confident in a brand when the voice is consistent.
#3: AI won't produce consistent quality
Content produced by AI will vary in quality. Even if standard prompts and a style guide are provided, the results will vary. Some of the quality issues stem from outdated information. AI doesn't understand current trends, which could affect the quality of content it produces and may lead to a social faux pas.
#4: AI won't prevent plagiarism
AI uses repetitive phrasing across everything it produces. It also pulls phrasing from published websites and materials. Together, these can lead to content that's flagged for plagiarism by search engines. Plagiarized content is penalized, so the website will be pushed down in search engine rankings because of the AI-produced content.
#5: AI won't meet SEO, AEO, AIO, and GEO standards
AI doesn't have the most up-to-date information about search engine algorithms. Sometimes, the information is two years or more out of date. This makes it impossible for AI-generated content to meet current standards unless a human fine-tunes it afterward.
Even though AI is a hot topic across the world, business owners shouldn't rely on it to produce content for their blogs, social media accounts, websites, and other written materials. Consumers expect a brand's voice to remain consistent through all materials. AI relies on formulas, so it won't be able to match brand voice. Human writers can pinpoint certain nuances that give the brand its voice. Consumers are more confident in a brand when the voice is consistent.