As you develop your website, there are three things that you need to consider. You have to set the right goals for your website, encourage visitors to your website to interact with it, and include social media interaction.
The goal for your website depends on several factors. If you are a new company, you might need to introduce your company to the internet. If you are an established company, you might need to try to improve your conversion rate.
Once you determine the goal of your website right now, you can decide what kind of content you need on the website. Introducing your company might entail offering information that shows off your knowledge. Trying to improve your conversion rate might mean you need to include soft sales messages in the content.