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Tips for on-page SEO

 

Let’s face it–the way people behave online is changing rapidly. For more than 25 years, search engine optimization (SEO) has been the gold standard for getting websites and blogs to rank well for search engines.

According to Search Engine Journal, Multimedia Marketing Group was using the term “SEO” as early as 1997. Back then, the way websites ranked in search engines was based primarily on a website’s directory. Over time, other factors, such as keyword inclusion, became more important for on-page SEO.

5 reasons to avoid AI for content

 AI computer cloud graphic created by ChatGPT

Some business owners think they will save money if they use AI for writing blogs and other online content. That assumption, while incorrect, is part of the reason for the recent AI boom. There may be short-term savings after making the switch to AI, but business owners should avoid the temptation.