Let’s face it–the way people behave online is changing rapidly. For more than 25 years, search engine optimization (SEO) has been the gold standard for getting websites and blogs to rank well for search engines.
According to Search Engine Journal, Multimedia Marketing Group was using the term “SEO” as early as 1997. Back then, the way websites ranked in search engines was based primarily on a website’s directory. Over time, other factors, such as keyword inclusion, became more important for on-page SEO.

